Energy Helpline

Industry

FinTech
Energy services / utility switching

Services

Integrated Marketing (ATL + BTL)
SEO, PPC
Display Marketing, Email Marketing
Social Media Marketing (Paid + Organic)
Mobile Marketing, Content Marketing, Partnership Marketing,
Website / Landing Page Delivery/Microsite Development

Challenges & Goals

  • Build broad market awareness for Energy Helpline across the energy sector.
  • Manage and market 29 partnerships simultaneously across publishers, aggregators, and councils.
  • Educate consumers that switching was simple, fast, and worthwhile.
  • Shift perception that switching energy providers was cumbersome.
  • Create sustained buzz around switching while supporting additional service categories (telecom, broadband, and financial services).

Our Solutions

  • Executed integrated campaigns across:

    – ATL: national newspapers + publisher website banner placements.
    – BTL: point-of-sale materials and partnership collateral.
    – Digital: SEO, PPC, display, email, paid social, organic social, mobile, and content.
  • Developed partnership-specific campaign assets and messaging tailored to each channel and audience.
  • Built and launched 29 registration sites and 29 switching sites in 40 days to support partner activation at scale.
  • Orchestrated partner marketing with major publications (e.g., Telegraph, Guardian, Daily Mail, Express, Mirror), aggregators (e.g., Compare The Market, GoCompare, MoneySavingExpert), and local councils (e.g., Manchester, Bristol, Cornwall, Sheffield).
  • Ran a reverse auction model involving 30 energy suppliers (including E.ON, EDF, British Gas, SSE, and others) to drive switching value and competitiveness.

Results Acheived

  • Delivered £9 million in revenue.
  • Achieved 55,000 completed switches.
  • Twitter: 1,919,531 impressions, 9,598 clicks, 67 leads (0.50% CTR; £91.43 CPL).
  • Built significant awareness and engagement around switching behavior.
  • Created a high-performing customer base for cross-sell into telecom and financial services.
  • Established a scalable partnership marketing engine across national media, aggregators, and public-sector channels.

Turn marketing into measurable pipeline

Orbient Marketing aligns brand, demand and web into one plan you can track and improve. Fewer handoffs, faster cycles, clearer reporting.

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