Everbridge

Industry

Critical event management / public warning software
Public safety technology (GovTech / SaaS)

Services

SEO (Technical SEO & Site Optimisation)
PPC (Search, Display, Remarketing)
Social Media Marketing (Paid + Organic)
Marketing Automation & CRM Operations (Marketo/Salesforce)
Email Marketing (Nurture Programs)
Content Marketing & Distribution

Challenges & Goals

  • Increase awareness and demand for public warning solutions across multiple regions.
  • Improve performance in a low-search-volume environment.
  • Raise CTR and improve landing-page conversion quality.
  • Resolve technical SEO issues across country sites.
  • Build a scalable multi-channel engine linking marketing execution to pipeline impact.

Our Solutions

Collaboration, teamwork and idea with business people at laptop for digital marketing, web design and strategy. Coaching, training and review with employee for planning, global and vision in agency.
  • Activated a £150,000 digital marketing program.
  • Built 17 Marketo programs (14 digital asset, 2 nurture, 1 PR) and 143 tactical Salesforce campaigns under 4 parent campaigns.
  • Executed a multi-channel campaign mix: search, display, remarketing, paid social, email nurture, and publisher placements.
  • Ran technical audits and prioritised fixes by market/site health.
  • Launched new Public Warning display and remarketing campaigns plus keyword bid optimisation.
  • Supported campaigns with testimonials, mandate-led messaging, and localised content tracks.
  • Resulted in over 100 MQL’s and £4.5 Mill revenue

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