Everbridge

Industry

Critical event management / public warning software
Public safety technology (GovTech / SaaS)

Services

SEO (Technical SEO & Site Optimisation)
PPC (Search, Display, Remarketing)
Social Media Marketing (Paid + Organic)
Marketing Automation & CRM Operations (Marketo/Salesforce)
Email Marketing (Nurture Programs)
Content Marketing & Distribution

Challenges & Goals

  • Increase awareness and demand for public warning solutions across multiple regions.
  • Improve performance in a low-search-volume environment.
  • Raise CTR and improve landing-page conversion quality.
  • Resolve technical SEO issues across country sites.
  • Build a scalable multi-channel engine linking marketing execution to pipeline impact.

Our Solutions

Collaboration, teamwork and idea with business people at laptop for digital marketing, web design and strategy. Coaching, training and review with employee for planning, global and vision in agency.
  • Activated a £150,000 digital marketing program.
  • Built 17 Marketo programs (14 digital asset, 2 nurture, 1 PR) and 143 tactical Salesforce campaigns under 4 parent campaigns.
  • Executed a multi-channel campaign mix: search, display, remarketing, paid social, email nurture, and publisher placements.
  • Ran technical audits and prioritised fixes by market/site health.
  • Launched new Public Warning display and remarketing campaigns plus keyword bid optimisation.
  • Supported campaigns with testimonials, mandate-led messaging, and localised content tracks.

Results Acheived

  • Improved technical SEO health: UK 94%→95% (53 notices fixed), ES 88%→90%, NO 78%→84%.
  • Acquisition snapshot (28 days): 2,699 sessions and 1,993 new users, with organic search as the largest channel.
  • Google Display performance: 1.04M impressions, 2.53K clicks, £0.19 avg CPC.
  • LinkedIn Public Warning campaign: 62,587 impressions, 167 clicks, 28 leads, £20.60 CPL.
  • 6sense activity reached 540 accounts and influenced $7.3M pipeline.

Turn marketing into measurable pipeline

Orbient Marketing aligns brand, demand and web into one plan you can track and improve. Fewer handoffs, faster cycles, clearer reporting.

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